{"id":3318,"date":"2020-01-08T01:40:55","date_gmt":"2020-01-08T01:40:55","guid":{"rendered":"https:\/\/www.tellermate.com\/jp\/?p=3318"},"modified":"2020-08-24T07:46:01","modified_gmt":"2020-08-24T07:46:01","slug":"d2c-to-omo","status":"publish","type":"post","link":"https:\/\/www.tellermate.com\/jp\/news-and-resources\/d2c-to-omo\/","title":{"rendered":"D2C\u304b\u3089\u5b9f\u5e97\u8217\u3001\u305d\u3057\u3066OMO\u3078\uff5e\u9ad8\u307e\u308b\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u878d\u5408\uff5e"},"content":{"rendered":"

D2C\u304b\u3089\u5b9f\u5e97\u8217\u3001\u305d\u3057\u3066OMO\u3078\uff5e\u9ad8\u307e\u308b\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u878d\u5408\uff5e<\/h1>\n

 <\/p>\n

\u30bb\u30fc\u30eb\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u304c\u3001\u3059\u3067\u306b\u304a\u76ee\u5f53\u3066\u306e\u54c1\u306f\u8cfc\u5165\u3055\u308c\u307e\u3057\u305f\u304b\uff1f
\n\u6614\u306a\u3089\u3001\u30ec\u30b8\u524d\u306b\u5217\u3092\u4f5c\u3063\u3066\u3001\u62bc\u3057\u5408\u3044\u3078\u3057\u5408\u3044\u304a\u8cb7\u3044\u7269\u3001\u304c\u5e38\u8b58\u3067\u3057\u305f\u304c\u3001\u4eca\u306f\u3053\u306e\u8cea\u554f\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002
\n\u300c\u304a\u8cb7\u3044\u7269\u306f\u30cd\u30c3\u30c8\u3067\u3055\u308c\u307e\u3059\u304b\uff1f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3073\u307e\u3059\u304b\uff1f\u300d
\n\u7dcf\u52d9\u7701\u7d71\u8a08\u5c40\u304c\u767a\u8868\u3057\u305f\u300c\u6025\u62e1\u5927\u3059\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u96fb\u5b50\u30de\u30cd\u30fc\u306e\u5229\u7528\u2015\u3000\u5bb6\u8a08\u6d88\u8cbb\u72b6\u6cc1\u8abf\u67fb\u30002018\u5e74\u306e\u7d50\u679c\u304b\u3089\u2015\u300d<\/a>\u306b\u3088\u308a\u307e\u3059\u3068\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3057\u305f\u4e16\u5e2f\u306f2018\u5e74\u306b39.2%\u30682002\u5e74\u306e5.3%\u304b\u3089\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002
\n\u7279\u7b46\u3059\u3079\u304d\u306f40\u6b73\u672a\u6e80\u306e\u4e16\u5e2f\u306e62.4\uff05\u304c\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002
\n\u5e97\u8217\u304c\u958b\u5e97\u3059\u308b\u524d\u306b\u51fa\u52e4\u3057\u3001\u4f1a\u793e\u3092\u51fa\u308b\u3053\u308d\u306b\u306f\u304a\u5e97\u304c\u9589\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u751f\u6d3b\u3092\u9001\u308b\u79c1\u305f\u3061\u306f\u3001\u751f\u6d3b\u5fc5\u9700\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8cfc\u5165\u3059\u308b\u7387\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002
\n\u305d\u3093\u306a\u4eca\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u9650\u5b9a\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u308b\u6d41\u308c\u3082\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/div>\n

 <\/p>\n

<\/h4>\n

D2C\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30c8\u30a5\u30fb\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\uff09\u30d6\u30e9\u30f3\u30c9\u306e\u53f0\u982d<\/h4>\n

 <\/p>\n

\u7279\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u306e\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u9650\u5b9a\u3060\u3063\u305f\u30d6\u30e9\u30f3\u30c9\uff08D2C\u30d6\u30e9\u30f3\u30c9\uff09\u306e\u5b9f\u5e97\u8217\u9032\u51fa\u3067\u3059\u3002\u773c\u93e1\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u30ef\u30fc\u30d3\u30fc\u30d1\u30fc\u30ab\u30fc\u300d\u3001\u5bdd\u5177\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u30ad\u30e3\u30b9\u30d1\u30fc\u300d\u306a\u3069\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u59cb\u307e\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u304c\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u3001\u7d9a\u3005\u3068\u30e6\u30cb\u30b3\u30fc\u30f3\u4f01\u696d\u306e\u4ef2\u9593\u5165\u308a\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002
\nBusiness Insider\u306e\u5831\u9053<\/a>\u306b\u3088\u308a\u307e\u3059\u3068\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u3064\u3067\u3042\u308b\u7c73\u56fd\u306e\u4e0b\u7740\u30d6\u30e9\u30f3\u30c9\u300c\u30b5\u30fc\u30c9\u30fb\u30e9\u30d6\u300d\u306f\u3001\u5b9f\u5e97\u8217\u306f\u51fa\u3055\u306a\u3044\u3068\u3044\u3046\u5f53\u521d\u306e\u8a08\u753b\u3092\u8986\u3057\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304a\u3088\u3073\u9867\u5ba2\u304b\u3089\u306e\u5f37\u3044\u8981\u671b\u306b\u5fdc\u3048\u3001\u6628\u5e747\u6708\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u307e\u3057\u305f\u3002\u5b9f\u5e97\u8217\u3067\u306f\u3001\u300c\u30d5\u30a3\u30c3\u30c8\u30fb\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u5b9f\u5bf8\u305b\u305a\u306b\u9867\u5ba2\u306b\u3068\u3063\u3066\u30d9\u30b9\u30c8\u306a\u30b5\u30a4\u30ba\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a66\u7740\u5ba4\u3067\u306f\u3001\u7167\u660e\u306e\u8abf\u6574\u3084\u3001\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u3060\u3051\u3067\u5e97\u54e1\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u8a66\u7740\u5ba4\u5185\u3067\u53d7\u3051\u3089\u308c\u308b\u306a\u3069\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u4ed8\u52a0\u4fa1\u5024\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u5e97\u8217\u3078\u8db3\u3092\u904b\u3076\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u898b\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002
\nO2O\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30c8\u30a5\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u3055\u306bD2C\u30d6\u30e9\u30f3\u30c9\u306e\u5b9f\u5e97\u8217\u51fa\u5e97\u306e\u6d41\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u5b9f\u5e97\u8217\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u306b\u5c0e\u304f\u3068\u3044\u3046O2O\u306e\u597d\u4f8b\u3067\u3059\u3002<\/div>\n
<\/div>\n
<\/div>\n

\"D2C\u304b\u3089\u5b9f\u5e97\u8217\u3001\u305d\u3057\u3066OMO\u3078\uff5e\u9ad8\u307e\u308b\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u878d\u5408\uff5e\"<\/a><\/p>\n

<\/h4>\n

OMO\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b8\u30b9\u30fb\u30a6\u30a3\u30ba\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u306e\u6642\u4ee3<\/h4>\n

 <\/p>\n

\u5148\u307b\u3069\u3001\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3092\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d\u3001\u5b9f\u5e97\u8217\u3092\u300c\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u4f7f\u3044\u5206\u3051\u3092\u3057\u307e\u3057\u305f\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u3092\u610f\u5473\u3059\u308b\u3001OMO\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b8\u30b9\u30fb\u30a6\u30a3\u30ba\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u304c\u4e2d\u56fd\u3092\u4e2d\u5fc3\u306b\u6d78\u900f\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002
\nOMO\u306e\u4e16\u754c\u3067\u306f\u3001\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u8cb7\u3046\u304b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3046\u304b\u306f\u91cd\u8981\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u3088\u308b\u6c7a\u6e08\u304c\u4e3b\u8981\u3068\u306a\u3063\u305f\u4e2d\u56fd\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u9032\u3080OMO\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30c7\u30fc\u30bf\u5316\u3057\u96c6\u7d04\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002
\nOMO\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3ID\u306b\u3088\u308b\u6c7a\u6e08\u306a\u3069\u3092\u901a\u3058\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u304d\u3081\u7d30\u304b\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u5834\u5408\u306b\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002
\n\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3046\u304b\u3001\u5b9f\u5e97\u8217\u3067\u8cb7\u3046\u304b\u306f\u3001\u9867\u5ba2\u306e\u90fd\u5408\u306b\u3088\u308a\u6c7a\u3081\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u4f55\u3088\u308a\u91cd\u8981\u306a\u306e\u306f\u3001\u304d\u3081\u7d30\u3084\u304b\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u9078\u629e\u80a2\u306b\u5e38\u306b\u5165\u308b\u3053\u3068\u3002OMO\u306f\u7a76\u6975\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3042\u308b\u3068\u8a00\u3048\u305d\u3046\u3067\u3059\u3002<\/div>\n

 <\/p>\n

<\/h4>\n

\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u6210\u529f\u306e\u30ab\u30ae<\/h4>\n

 <\/p>\n

\u672a\u6765\u306e\u30b3\u30f3\u30d3\u30cb\u3068\u56c3\u3055\u308c\u3001\u51fa\u5e97\u304c\u76f8\u6b21\u3044\u3060\u4e2d\u56fd\u306e\u7121\u4eba\u30b3\u30f3\u30d3\u30cb\u306f\u3001\u5927\u898f\u6a21\u9589\u5e97\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002
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\n\u5b9f\u969b\u306b\u7121\u4eba\u5e97\u8217\u3067\u306f\u6709\u4eba\u5e97\u8217\u306e1\/3\u3057\u304b\u58f2\u308a\u4e0a\u3052\u304c\u4e0a\u304c\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u691c\u8a3c\u7d50\u679c\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002
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\n\u3069\u3093\u306a\u306b\u30b9\u30c6\u30ad\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3082\u3001\u9577\u3044\u5f85\u3061\u6642\u9593\u3001\u904e\u5270\u3001\u3042\u308b\u3044\u306f\u4e0d\u5341\u5206\u306a\u63a5\u5ba2\u3067\u306f\u9867\u5ba2\u306e\u8db3\u306f\u9060\u306e\u304d\u307e\u3059\u3002
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D2C\u304b\u3089\u5b9f\u5e97\u8217\u3001\u305d\u3057\u3066OMO\u3078\uff5e\u9ad8\u307e\u308b\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u878d\u5408\uff5e   \u30bb\u30fc\u30eb\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u304c\u3001\u3059\u3067\u306b\u304a\u76ee\u5f53\u3066\u306e\u54c1\u306f\u8cfc\u5165\u3055\u308c\u307e\u3057\u305f\u304b\uff1f \u6614\u306a\u3089\u3001\u30ec\u30b8\u524d\u306b\u5217\u3092\u4f5c\u3063\u3066\u3001\u62bc\u3057\u5408\u3044\u3078\u3057\u5408\u3044\u304a\u8cb7\u3044\u7269\u3001\u304c\u5e38\u8b58\u3067\u3057\u305f\u304c\u3001\u4eca\u306f\u3053\u306e\u8cea\u554f\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002 \u300c\u304a\u8cb7\u3044\u7269\u306f\u30cd\u30c3\u30c8\u3067\u3055\u308c\u307e\u3059\u304b\uff1f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3073\u307e\u3059\u304b\uff1f\u300d 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